Tracking your reach

Open the event from your dashboard and choose Reach. Every tracked link you shared from the Launch Kit reports here, grouped by the channel it belongs to.

The four numbers

1. 1

   Views

   Someone arrived at your event page through that link. Views are deduplicated per visitor per day, so one person refreshing eleven times is one view, not eleven. That makes the number smaller and worth more.

2. 2

   Clicks

   Someone moved from your page toward buying. This is the gap that tells you whether the page is doing its job. Plenty of views with almost no clicks is a page problem, not a promotion problem.

3. 3

   Conversions

   An order that completed, attributed to the last tracked link the buyer touched before they bought. Last touch is the honest simple model: it credits the channel that closed, not the one that started.

4. 4

   Tickets

   How many tickets those orders carried. One conversion can be six tickets. When you are deciding where to put effort, tickets is usually the number that matters and conversions is the one that flatters.

How to actually read it

• Compare rates, not totals. A channel with 40 views and 8 tickets is beating one with 900 views and 9 tickets, and it is where your next hour should go.
• Watch the view-to-click step. If it is weak everywhere, the problem is the event page, most often the cover image or an unclear price.
• Watch the click-to-conversion step. If it is weak everywhere, the problem is at the point of buying: price, availability, or a ticket type that is confusing.
• Give it more than a day. A single evening of numbers is noise, and acting on noise is how promotion budgets get wasted.
• Look at it again a week after the event. The pattern you find there is the plan for the next one.